Samsung Had To 'Humanize' Itself After Note 7 Fiasco: CMO - Android Headlines


Samsung Electronics had to “humanize” itself following last year’s Galaxy Note 7 fiasco, as revealed by Marc Mathieu, Chief Marketing Officer of the company’s U.S. division. While speaking at the Cannes Lions Festival on Tuesday, Mathieu implied that doing damage control in the aftermath of the ordeal surrounding Samsung’s 2016 phablet was the biggest challenge of his career, with Samsung getting negative coverage during each plane boarding in the United States and passengers being warned that they can’t have their Galaxy Note 7s with them. Despite all the difficulties, Samsung had to dedicate enough time to listen to all feedback from consumers, Mathieu said, adding that the debacle is what prompted the company to evolve its product marketing strategy and put a significantly larger focus on brand trust instead of devices themselves.

One of the many results of that approach is a quirky ad for the Gear VR head-mounted display starring an astonished ostrich that is primarily aimed at entertaining consumers instead of feeding them a vast amount of information about the company’s product, Samsung’s CMO revealed. While the tech giant’s marketing division wasn’t at fault for the Galaxy Note 7 debacle, it played a crucial role in Samsung’s process of bouncing back from the ordeal, largely due to the risk-taking culture that in nurtured in recent years, consequently allowing its top experts to come up with innovative ways of rebuilding the firm’s relationship with consumers, Mathieu believes. Despite being the largest phone maker in the world, Samsung isn’ resting on its laurels in terms of promotional efforts and is constantly looking to disrupt the industry so as to not be disrupted itself, the company’s top marketing expert said, adding that the Seoul-based firm will continue pursuing the same strategy in the future.

Saving face in the aftermath of the Galaxy Note 7 scandal was an important achievement for the South Korean consumer electronics manufacturer that’s now preparing for the launch of the Galaxy Note 8. The company’s 2017 phablet is expected to be unveiled in mid to late August before going on sale in September, with many industry watchers expecting it to become a massive commercial success that will make final amends for the troubles caused by its predecessor.

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Uber: The scandals that drove Travis Kalanick out - BBC News

Travis Kalanick
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Uber's embattled chief executive Travis Kalanick has resigned from the firm, following pressure from shareholders.

His resignation comes after a chaotic few months at the firm, including a series of scandals about sexual harassment, macho culture and the departure of senior executives.

Mr Kalanick had already said that he was taking an indefinite leave of absence following the sudden death of his mother in a boating accident.

There is no doubt that Travis Kalanick, the billionaire founder of the Uber lift-sharing platform, built a company that is one of the giants of Silicon Valley.

However, recent months have seen him make a series of apologies for both his own behaviour and that of members of his leadership team.

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Tesla's Autopilot software head leaves the company six months after joining from Apple - The Verge

Chris Lattner, a longtime Apple software guru, has left his post running software for Tesla’s Autopilot division after just six months. Lattner announced his departure in a tweet late Tuesday. Earlier in the evening, Tesla announced that it had hired leading AI expert Andrej Karpathy as the company’s new director of AI and Autopilot. Karpathy had previously been a researcher at OpenAI, a nonprofit effort to advance artificial intelligence started by Musk and other Silicon Valley veterans.

“Turns out that Tesla isn't a good fit for me after all,” Lattner wrote. “I'm interested to hear about interesting roles for a seasoned engineering leader!”

A Tesla spokesperson confirmed Lattner’s departure, adding that "Chris just wasn’t the right fit for Tesla, and we’ve decided to make a change. We wish him the best.” Jim Keller, who oversees hardware for Autopilot, will take on Lattner’s duties in the meantime.

Lattner joined Tesla at a crucial time for Autopilot

Lattner joined Tesla in January as the vice president of Autopilot Software. The electric car company hired him away from Apple, where he notably led the development of the Swift programming language. At the time of tweeting about his departure, Lattner’s Twitter bio still referred to Tesla’s Autopilot software as “the new frontier.”

Turns out that Tesla isn't a good fit for me after all. I'm interested to hear about interesting roles for a seasoned engineering leader!

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Twitch nabs exclusive streaming deal with Blizzard for 20+ major e-sports events - TechCrunch

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Twitch, the popular game-streaming site owned by Amazon, just inked a deal with one of the most popular game developers to broadcast a host of game tournaments exclusively on the service.

The two-year deal between Twitch and Blizzard surrounds some of the biggest titles in e-sports, including Overwatch, World of Warcraft and StarCraft. More than 20 events will be hosted exclusively on Twitch as part of this deal. Some of these e-sports events include the Heroes of the Storm Global Championship, StarCraft II World Championship Series, Hearthstone Global Games, World of Warcraft Arena Championship and the Overwatch Premier Series, among several others.

E-sports tournaments have been watched by more than 320 million, with viewership up over 90 percent in 2016 according to Google.

Additionally, members of the Twitch Prime service, included with Amazon’s regular Prime subscription, will receive special in-game items and deals on some of Blizzard’s gaming titles. Later this summer, subscribers will get a “golden loot box” in Overwatch, which will include a number of in-game items as well as at least one “legendary item.”

This deal ultimately just means more for Amazon to offer Twitch viewers as the service continues to compete for gamer attention against Alphabet’s YouTube Gaming.

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Should you tip your Uber driver? - USA TODAY

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Uber will now allowing passengers to tip drivers after the fact, a feature that has long been popular among Lyft drivers.(Photo: Uber)

Uber announced it will be adding a tipping option to the ride hailing service, potentially making rides more expensive. Should you tip your Uber driver, and if so, how much? Here are things to think about when it comes to tipping your Uber driver.

Should you tip your Uber driver?

The short answer is yes. Uber drivers have complained about reduced fares, meaning they have to work longer hours to make what they previously would make. Tips can compensate for this discrepancy in pay.

Taxi and limousine drivers receive tips, as well as Lyft and other ride-hailing drivers. These drivers are providing a service, and usually services are met with tips.

“It’s just not nice,” to skip a tip, etiquette expert Melissa Leonard told USA Today Network  in 2016. “I would still rather give a small tip to avoid a confrontation or words.”

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